Fabletics is one of the most popular activewear and loungewear brands on the market today. The brand first started putting out its lines of clothing in 2013 and since then has gathered an impressive fan following of fitness and gym lovers. The primary purpose of the brand is to provide their customers with clothing that is comfortable and also extremely fashionable. The brand takes great care to ensure that they are far ahead of the competition regarding their clothing lines, and prefer to be trendsetters rather than trend followers. The brand is known for the outstanding quality of clothing that they put out, which is one of the many things that have attracted customers on such a large base.
The brand was formed as a result of a collaborative effort between Kate Hudson, Adam Goldenberg and also Don Ressler. The three worked extremely hard to give life to the activewear brand and combined their skills and talents to be able to set the foundation of a company that would one day earn millions of dollars. Fabletics is a subsidiary of JustFab, which is another company that the business team formed. Fabletics works to supplement the clothing that the brand puts out, which is also why they have got a lot of their audiences transferring over to them. The brand has also collaborated with singer Demi Lovato to come out with a line designed by her. The clothing that Fabletics came out with was inspired by Demi’s latest album and also has the lyrics of her songs on the patterns of the leggings that the brand sells.
Fabletics has always tried to be cut above the rest when it comes to various facets of the business. One of the primary things that Fabletics had to focus on was attracting customers. In addition to their exciting offers, Fabletics decided to make their clothing only purchasable through their online membership system. According to this system, customers who want to buy from the brand would have to register with one of their types of plans so that they can receive one activewear set per month. When customers enter the site, they are given a popup that asks them a few questions on the kind of fitness regime they partake in and also the kind of clothes that they like to wear. The site automatically filters out these options and shows the customer only those that would suit them and their needs. This happens every time a customer logs into the site. If the customer is returning for their next month of purchase, the site will show them options that they like, except this time, the clothing lines would be different. Since customers are buying clothes from this brand on a regular basis, they have to try their best to incorporate new styles and designs so that the customer never feels like they are out of options. Getting the clothes at the end of your shopping experience is incredibly easy since all one needs to do is give the site your shipping information, and the item will reach you sooner than you would expect.