Luiz Carlos Trabuco is an embodiment of hard working company executives in Brazil. The executive was born 66 years ago in Marília, a municipality that gave birth to Bradesco—a respected banking and financial services firms in Brazil. Luiz Carlos Trabuco attended the University of São Paulo and went on to begin his career at Bradesco where he has worked at for past 47 years. Presently, he is the CEO of the Osasco headquartered private bank.
Luiz Carlos Trabuco took over as the CEO of Bradesco in 2009, right after he relinquished his post at Bradesco Seguros. He took over the leadership of the company just when it had been knocked off as the largest private bank in Brazil when Banco Itaú and Unibanco merged. However, the new CEO was unbothered by the developments in Brazil’s financial sector. Luiz Carlos Trabuco was more worried about service delivery. He wanted to ensure that the quality of services offered by all the branches of Bradesco delighted the company’s clients.
Once Luiz Carlos Trabuco assumed office, he instituted some changes at Bradesco. He started out by encouraging all staff members to be punctual. Luiz Carlos Trabuco is known to arrive at work early and work as late as 6 pm. In fact, most of his dinners are spent in restaurants discussing or making business deals. Also, he concerned himself with improving the management of Bradesco by ensuring that all the leaders within the institution shared his vision of improving service delivery. To this end, Luiz Carlos Trabuco advocated for the independence of leaders. He made his desire for experienced professionals such as Renato Ejnisman known. With the few changes, Luiz Carlos Trabuco embarked on the noble role of steering Bradesco.
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In 2015, Luiz Carlos Trabuco presided over one of the largest transactions in Brazil that year. The CEO announced that with the approval of the company’s Chairman, Lázaro Brandão, Bradesco was set to acquire the Brazilian branch of HSBC for a whopping $5.2 billion. Without a doubt, the purchase would put back Bradesco as the leading private bank in Brazil or at least, reignite the war for market leadership. According to Luiz Carlos Trabuco, the acquisition of HSBC would enable the company to attain at once what it would have achieved with over six years of normal growth. Also, Bradesco would be better than Itaú Unibanco in terms of the number of branches available in Brazil, number of account holders, and total funds invested. However, Itaú Unibanco would maintain market leadership regarding total assets, deposits from account holders, and loans advanced to borrowers. Luiz Carlos Trabuco was honored as the 2015’s “Entrepreneur of the Year” as a result of the transaction. Although the transaction failed to put Bradesco ahead of Itaú Unibanco immediately, pundits suggested that it was a matter of time before Bradesco rose to the top.
Luiz Carlos Trabuco’s business acumen is difficult to ignore. In the first quarter of 2015, his name featured among the names thought to be suitable to head Brazil’s Ministry of Finance. However, Luiz Carlos Trabuco declined the offer. He believes that he is serving Brazilians well in his current position. Luiz Carlos Trabuco has a history with Bradesco, and he is not about to leave soon. Many people speculate that he is the best-suited candidate to take over after Lázaro Brandão retires. When he began his career at the institution in 1969, he worked as a clerk. However, through resilience and hard work, he was appointed to head Bradesco Seguros—a subsidiary of Bradesco that is currently the largest insurance company in Brazil. It is through his impressive work at Bradesco Seguros that he was appointed as the CEO of the company.
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