Roc Nation’s OG Juan Perez Leads New Sport Management Division

OG Juan Perez is the current president and CEO of Roc Nation Sports, a sports agency and division of rapper Shawn “Jay-Z” Carter’s company, Roc Nation. OG Juan oversees the brand strategies, media relations, philanthropies and endorsement deals for all of the athletes signed under its agency. Born and raised in a lively neighborhood in New York City, OG Juan Perez’s life-changing moment shortly came after being introduced to one of the city’s most famous rappers, Jay-Z. They have been close friends and business partners for over two decades.

In the late 90s, OG Juan would help run the recording studios of his famous friend. This lasted until the early 2000s when OG Juan ventured into the entertainment industry with Jay-Z. In 2003, they opened the 40/40 Club, a well-received sports bar based in New York City. The success of the sports bar and OG Juan’s vast knowledge of baseball and other sports led to the launch of Roc Nation’s very first sports agency. Jay-Z immediately appointed OG Juan as the leader of his new sports management division and was not disappointed with the results.

Jay-Z’s love and respect for his longtime friend were recently expressed after he threw an extravagant birthday bash during the Memorial Day weekend. The rapper bought 40 bottles of fine wine at one club alone and the cost toppled over $91,000. The bar tab immediately went viral and put the NYC nightclub under the main spotlight. OG Juan Perez was mentioned in several of rapper’s songs including “Top Off” and “Boss.” He currently resides in New York City with his wife and longtime friend, Desiree “Des” Perez.

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